Interactive


Client: Teligence
Project: Interactive
Need: Teligence required two promotional websites that would support and encourage viral marketing, and include a member database, user generated content, and a custom Contact Management System (CMS). Additionally, Teligence desired the ability to promote indirectly their voice enabled chat feature for the Interactive brand.
Solution: The first promotional website Saltmine Software developed for Teligence is specifically designed to promote a contest in which members uploaded photos to compete in seven or more categories. Member voting functionality has been incorporated, as is the ability for members to post comments on each other's profiles. All images are watermarked and all member profiles are vetted via a custom CMS operated by Teligence. This comprehensive and fully interactive website includes client and user friendly features such as profile filters and a comments filter, integration with the company e-mail server, and voting verification programming.

The second promotional site developed by Saltmine for Teligence encourages members to upload photos taken in every corner of the world in order to raise money for charity causes while creating awareness of brand and brand sponsored events. The photos on this website are tagged and linked to an overlay of Google Maps giving the viewer perspective on where photos were taken. In addition, photo images are linked to a Tag Cloud, which can then be framed and auto-emailed to friends. In addition to the CMS features used in the first promotional website, the CMS features in this second promotional site allows the webmaster to upload batch photo images from events, adjust Google Map event references and award "Hall of Fame" status to popular photos.

The Teligence audience embraced both promotional websites with enthusiasm, evidenced by high adoption and membership numbers. Repeat visits have been the norm for the majority of users and the length of the site visits far exceed market norms as members explore multiple areas of the sites, connect with other members, and post comments.