Fashionista Challenge

Client: Major Advertising Firm
Brand: Fashionista Challenge
Awards:

Need: A major advertising firm required a comprehensive web-based program that would encompass a social media function that would generate online membership and publicity and provide a vehicle for advertising campaigns.
Solution: Saltmine Software developed an online celebrity stock market game designed to capitalize on the power of online communities and the popularity of celebrity news. Having built a platform that attracted a lucrative target audience, Saltmine's web-based game was the perfect conduit for the promotion of a variety of commercial products and services. The premise of the game centres on the value of each celebrity (stock) which is affected by public opinion (negative/positive) as well how many times a celebrity...
  • is seen wearing a particular clothing brand
  • is featured in particular print magazines
  • is featured in specific television programs

The online celebrity stock market game is integrated with a membership database, a player ranking system, a downloadable widget, and an administration toolset. Browser based so there is no download requirement, the software can notify players of changes in stock held via the desktop widget. This game was used to great effect to place products and services in the viewing field of specific target markets, increasing brand awareness and providing a perfect vehicle for promotional campaigns. Measurable, targeted, and viral, this success is a perfect example of the power of leading edge technology that appeals to the user's sensibilities. Saltmine Software makes it possible to build online communities and create unique advertising opportunities that can directly affect consumer behaviour.


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