Degree Poker

Client: Major Advertising Firm
Brand: Degree Poker
Awards:

Need: A major advertising firm developed a campaign to build brand identity and increase website stickiness for one of its multi-million dollar clients. The marketing campaign was multi-faceted and revolved around a proposed online game to promote Degree Products. With no margin for error, the marketing agency turned to Saltmine Software to develop the interactive website application.
Solution: Understanding that competition for customer web attention is fierce, Saltmine Software developed an online, multiplayer poker system designed to attract new visitors to the client's website and guarantee repeat visits. The web-based poker software was developed with custom features that elevated the brand identity while offering an enjoyable, engaging, and intuitive online experience for users. Completely congruent with the nationwide television campaign developed to support the campaign, Saltmine's technology provided the foundation for a consistent and powerful marketing campaign. A significant increase in client website traffic and a substantial rise in product sales confirmed the application's success while the numerous awards bestowed upon the campaign signify industry approval and excellence in strategy and implementation.



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